Everyone should understand business and money: it's key to fighting for the future you want.

Interest rates are the cost of borrowing money. Read More
Differentiation is how you make your product stand out from the crowd.Read More
Inflation is when prices rise because demand exceeds supply.Read More
Pensions are retirement benefits that employers promise to pay their employees after they've retired.Read More
Boycotts are a way to protest and force change by collectively refusing to do business with a person, business or country.Read More
The Federal Reserve is the most important bank in the U.S., and the 'banker' for all the other banks in the U.S.Read More
Segmentation is about dividing your market into subgroups of people who want different things, then figuring out how to win their business.Read More
Agile businesses are those that try to develop a culture of moving fast and improving their products quickly.Read More
Subscriptions are a popular business model, because they enable companies to learn a lot about their customers, and increase their loyalty over time.Read More
Frozen assets are assets you can't spend or move, because they've been 'frozen' by the courts or the government.Read More
'Opting-In' is when you make a choice to be part of something. 'Opting-Out' is when someone volunteers you, and you must ask to get out of it.Read More
Authentication is how you confirm someone is who they say they are (and how apps confirm it, too).Read More
Metrics are the numbers that businesses (and people) choose to measure their performance and health.Read More
Social engineering is the use of psychological manipulation (taking advantage of human weakness) to gain access to something off-limits.Read More
Divestment is when investors sell their shares in a company or industry, to show their disapproval of that company or industry.Read More
Dilution is when you add something into something else, and in the process make it weaker or less concentrated.Read More
Debt is when one person or company owes money to another person or company. Read More
Private Equity investors borrow money to buy companies, find hidden stashes of cash in them, and then sell them at a big profit.Read More
Collusion is when business collaboration becomes unfair or anticompetitive.Read More
Blockchain is a new technology for enabling anonymous transactions (that aren't recorded in a central registry).Read More
Optimization is when you obsess over improving something, sweating every little detail and trying repeatedly to make it perfect.Read More
Assets are things you own or possess that have value.Read More
Opportunity cost is the 'cost' of having to give up something else you could be doing instead.Read More
Advertising, a very old business model, has become even more powerful in the digital era due to precise targeting (at the expense of your privacy).Read More
An arbitrage is when people make money by exploiting a market inconsistency.Read More
Gross margin is the profit you make when you subtract the direct costs of producing your product from the price you sell it for.Read More
Intellectual property is work which can be protected by patent, copyright, or trademark law. Read More
Bankruptcy is the legal process that happens if you run out of money and can't pay your bills.Read More
Capital investments are big, expensive projects that provide benefits over many years, and often generate income to help pay for themselves.Read More
User experience is what happens when you use a product, and how you feel using that product.Read More
Price elasticity is how much more (or less) of something people will buy if the price goes down (or up).Read More
Silos are different departments in an organization that don't communicate well with each other (and probably don't want to). Read More
Freemium is a business model where an app or web service has a both a free version and a 'premium' (paid) version with better features. Read More
Co-ops are groups that pool resources to help each other survive, thrive and maintain their independence.Read More
Resilience is the ability to survive and bounce back from disruptions and shocks and attacks.Read More
Pivoting is making whatever changes you must, however dramatic, to reinvent your business if it stops working.Read More
Equity means ownership. It can also mean justice or fairness.Read More
'Winner take all' is the idea that markets are becoming less competitive, and more likely to be dominated by a single company.Read More
Stranded assets are large investments which have been rendered useless by an unexpected market change.Read More
Commoditization is when a product is so easy and cheap to make that the price keeps dropping until almost everyone can afford it.Read More
Engagement is a marketing word for how fully and actively customers use your products.Read More
Evangelists are people who use their charisma and personality to build innovative products and organizations.Read More
Greenwashing is when companies try to disguise how bad their products and practices are for the planet.Read More
Deflation is when prices drop because machines make things cheaper, resulting in commoditization, fewer jobs, and lower income for most people.Read More
Socialization is how organizations train new members to think and act the way they want them to. Read More
Self insurance is what companies (and people) do if they can't afford insurance, or believe the chance of a catastrophic loss is small.Read More
Competitive advantage is what makes a company more successful than its competitors, and keeps them from challenging its dominance.Read More
Deferred liabilities are bills that companies put off paying for years, and sometimes try to get out of altogether. Read More
Artificial intelligence is the ability of computers to learn more and make better decisions than people, by quickly processing more data than people can.Read More
Core competence is what your business is really great at.Read More
Venture Capitalists are investors who pump millions of dollars into fast growing startups, hoping they'll grow quickly and become huge successes.Read More
Dark money is money that moves around out of the public eye, making it hard to know who's spending it or what exactly they're buying.Read More
Stock options are a way of giving employees a piece of ownership in a business.Read More
Variable costs are things you use up as you go in your business: the more business you do, the more you must spend on them.Read More
Vertical integration is when one company controls everything needed to produce and deliver its product to consumers.Read More
Hedge Funds are investment firms that speculate in very specific areas, by trying to obtain more data (information) about those areas than anyone else.Read More
'Indexes' are measuring sticks for markets - lists of stocks designed to reflect how a broader group of stocks is doing.Read More
A write-down is when a business admits that something it owns is worth less than previously thought. Read More
Fixed costs are things you buy once for your business, and then use for a long time. Read More
Open source is a collaborative design method where volunteers write software together, then publish it for others to reuse and improve upon.Read More
"The Four P's" refers to the four crucial aspects of marketing: Product, Price, Promotion, and Place.Read More
Bonds are debt: IOUs issued by corporations and governments.Read More
Cost curves tell you whether (and how fast) a product is getting cheaper to make.Read More
Visibility is the ability to foresee (or not) what will happen in your business.Read More
Algorithms are rules computers use to make decisions: programmed by people, they can then make decisions that affect many other people.Read More
'Cash accounting' is the way many small businesses track their results: by measuring how much cash comes in and goes out.Read More
Disintermediation is when someone cuts out the middleman.Read More
Crowdfunding, a combination of online fundraising and marketing, is a powerful way to raise money from strangers for all sorts of projects.Read More
Price discrimination is when you charge different groups of people different prices for the same product, by creating slight product variations.Read More
Focus means not getting distracted from your main objectives. Execution means getting things done - the things you need to get done.Read More